Business-to-business media revenue shows a
continued migration to digital advertising, according to ABM’s 2012
third-quarter BIN Report. Compared to the corresponding quarter in 2011,
print ad revenue dipped by $121 million, but over the same periods, online ad
sales more than made up the loss, rising $161 million. With event revenue
basically flat for the quarter, the entire industry seems to be holding steady
compared to last year.
