In his annual company-wide start of the year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013.
While 2012 may have been all about digital expansion, print is far from dead, to hear Carey's plans for 2013. The coming year will see more brand extensions, following the launches of Cosmopolitan for Latinas and Delish, and the relaunched Elle Accessories. (All three will also increase their frequencies in 2013.) Internationally, 12 more magazines are set to debut this year. And Carey said that with continuing interest from outside media companies looking to partner with Hearst, the company might test another new magazine before the year's end.
Hearst Digital Subscriptions Now Generating Profits: Hearst added 800,000 paid monthly subscribers at end of 2012, 80 percent new to file.While 2012 may have been all about digital expansion, print is far from dead, to hear Carey's plans for 2013. The coming year will see more brand extensions, following the launches of Cosmopolitan for Latinas and Delish, and the relaunched Elle Accessories. (All three will also increase their frequencies in 2013.) Internationally, 12 more magazines are set to debut this year. And Carey said that with continuing interest from outside media companies looking to partner with Hearst, the company might test another new magazine before the year's end.
Hearst Magazines now has the highest number of paid monthly digital subscriptions across tablet devices in the industry—at nearly 800,000. The subscriptions are generating profits and 80 percent of the subscribers are new to the file.
Hearst Magazines had "nearly 800,000" individually paid monthly digital subscriptions by the end of 2012, the company said Wednesday, apparently more than any competitor but well shy of the 1 million that Hearst had long anticipated.
