B-to-B Titles Using Brand Audit Report Quadruples Year-Over-Year:
There are a variety of signals that point to the growing importance of measuring and tracking audience across a brand's platform. On the ad side you have the explosion of marketing services and on the audience side there's the continued push for integrated databases.
Another indication could be the sudden and rapid increase of brands utilizing BPA's Brand Report. In the last year, the number of titles reporting cross-platform audience metrics has more than quadrupled. A total of 295 titles are now reporting their audience metrics across channels.
According to the BPA, the healthcare category has the most titles, at 87, using the report, followed by manufacturing (38) and legal & financial services (33).
