Condé Nast's W
magazine is reducing its print frequency from 12 issues a year to 10 while
amping up its digital presence.
While other magazines' frequency
cuts usually are a symptom of falling ad pages, the oversized fashion glossy's
first-quarter ad pages are the highest they've been since 2008 (the March issue was up 3 percent year over year),
after a year in which ad pages rose 10.3 percent over 2011, to 1,202, per
Publishers Information Bureau, leading to new publisher Lucy Kriz's recent
internal recognition at the Condé Nast publisher’s awards.
