The health and fitness publishing company [1] that bears her name is launching an e-commerce venture that is more aggressive than the typical online retailing efforts coming from magazine publishers lately. Trading on the company’s healthy and eco-friendly image, Rodale’s [2], as the new site will be called, is set to open this spring. It will sell luxury home and beauty products that are also sustainable. Whereas other publishers have taken a cautious approach to e-commerce, limiting their upside, Rodale is aiming for a bigger slice of the pie by handling the whole operation itself, from developing the technology to vetting and acquiring the merchandise and holding the inventory.
Monday, October 15, 2012
Rodale Launches e-Commerce Venture
The health and fitness publishing company [1] that bears her name is launching an e-commerce venture that is more aggressive than the typical online retailing efforts coming from magazine publishers lately. Trading on the company’s healthy and eco-friendly image, Rodale’s [2], as the new site will be called, is set to open this spring. It will sell luxury home and beauty products that are also sustainable. Whereas other publishers have taken a cautious approach to e-commerce, limiting their upside, Rodale is aiming for a bigger slice of the pie by handling the whole operation itself, from developing the technology to vetting and acquiring the merchandise and holding the inventory.
