Time Out Magazine Gaining Readers

http://www.guardian.co.uk/media/2012/oct/12/time-out-lapsed-readers?newsfeed=true

Time Out is claiming lapsed readers have returned to the magazine after it went free last month and increased distribution six fold.
Project director Greg Miall, who oversaw the relaunch, said the weekly magazine had targeted a circulation of 300,000 by the end of the year, but the decision to abandon its cover price entirely has been such a hit with commuters it has achieved its business mission within three weeks.