Microsoft's sprawling Windows 8 campaign has taken new editorial territory in magazines: the table of contents. The January issues of magazines including Family Circle, Fitness, and Better Homes and Gardens each open to reveal a table of contents touting Windows 8, which Microsoft is promoting with traditional paid ads on the adjacent pages. The contents pages in Better Homes and Gardens, for example, look like Windows 8 Start screens and use the same color as the Windows 8 ads on the facing pages. Other titles participating include Every Day with Rachael Ray, Parents and Family Fun.
Tuesday, December 18, 2012
Windows 8 Takes Over Mag Editorial
http://adage.com/article/media/microsoft-windows-8-takes-magazines-table-contents/238775/
Microsoft's sprawling Windows 8 campaign has taken new editorial territory in magazines: the table of contents. The January issues of magazines including Family Circle, Fitness, and Better Homes and Gardens each open to reveal a table of contents touting Windows 8, which Microsoft is promoting with traditional paid ads on the adjacent pages. The contents pages in Better Homes and Gardens, for example, look like Windows 8 Start screens and use the same color as the Windows 8 ads on the facing pages. Other titles participating include Every Day with Rachael Ray, Parents and Family Fun.
Microsoft's sprawling Windows 8 campaign has taken new editorial territory in magazines: the table of contents. The January issues of magazines including Family Circle, Fitness, and Better Homes and Gardens each open to reveal a table of contents touting Windows 8, which Microsoft is promoting with traditional paid ads on the adjacent pages. The contents pages in Better Homes and Gardens, for example, look like Windows 8 Start screens and use the same color as the Windows 8 ads on the facing pages. Other titles participating include Every Day with Rachael Ray, Parents and Family Fun.
