AAM Data: Mobile and Digital Monetization Expected to Rise:
Publishers might be finally getting a grasp on the changing media landscape, new data from the Alliance for Audited Media shows. A survey of 210 of its members reveals that by the end of 2014, 41 percent of publishers expect mobile to represent at least 10 percent of their overall circulation revenues. Similarly, within the next two years, 46 percent of publishers expect mobile to represent at least 10 percent of their overall advertising revenue. More than half—54 percent—say that mobile currently represents up to 9 percent of advertising revenue. About 56 percent say mobile represents 9 percent of their circulation revenue.
By the end of 2014, 20 percent of AAM media companies expect their portfolio of digital products—websites, mobile, social media—to account for at least 25 percent of their advertising revenue, up from about 4 percent now.
