Vice Acquires British Fashion Mag i-D: Bold and boastful hipster-targeted media conglomerate Vice is getting into fashion.
While the magazine has been on the edge of culture--including fashion--since inception, it's never been a fashion brand. The acquisition of British style title i-D brings them into that realm.
Terms of the deal were not disclosed. "Vice is so excited to work with the guys at i-D magazine, one of the only fashion publications in the world we actually respect," says Andrew Creighton, president of Vice, in a release. "We know digital, i-D knows style, and together we're going to give the world the gift of eye-catching, mind-blowing, video-driven fashion content."
