Direct mail remains a medium of choice for holiday shoppers and marketers
alike. And enhanced with mobile and web technologies like QR codes,
personalized URLs and augmented reality, it’s engaging consumers like never
before.
“Long lauded for its ability to provide
consumers with personalized and tangible information about products, promotions
and sales, today’s direct mail, combined with Web technologies and smartphone
apps, is offering holiday shoppers a media-rich experience that connects with
them on a deeper, more personal level,” said Gary Reblin, vice president,
Domestic Products, U.S. Postal Service.
