Magazine
publishers are still tightening their belts three years after the nightmare of
the advertising recession shook the industry to its toes. But the itch to
launch new magazines shows no sign of going away.
In
2012, veteran publishers and novice entrepreneurs launched a total of 195 print
titles, a healthy bump over the 181 that were launched in 2011. And only 74
titles folded this year, compared to 142 a year ago, according to MediaFinder.com.
The online database of U.S. and Canadian publications released its year-end
numbers Monday.MediaFinder also counted 32 digital-only launches in 2012, compared to 58 a year ago. Seven digital-only titles folded, compared to 10 in that category last year.
