Unibind launches 'talking' print ads:
The firm's StraightTalking technology comprises an ultra-slim microchip and speaker inserted into a standard printed advert. It will cost from 30p per unit for long-run magazines and up to 55p for runs of less than 10,000 copies. Unibind sources the microchips from a Chinese supplier but carries out the rest of the work in the UK. Jobs will be delivered within 45 days from receipt of artwork and audio files. The microchip is embedded in an A3 sheet of paper, which is folded in half and glued around the edges, and powered by batteries similar to those found in watches.
