Capturing the Global Citizen:
Today, a new publication might launch digitally, forgoing a print component. But just three years ago, when Afar, a media brand that caters to a special breed of experiential travelers who like to immerse themselves in a region’s culture, it was the magazine format that founders Greg Sullivan and Joe Diaz used to pull their audience together. According to Sullivan and Diaz, the print focus was not simply a stubborn adherence to traditional ways. Over the last three years Afar has added an expanded digital strategy, an experiential group travel model and a philanthropic organization to its platform—all of which, say the founders, have grown from the community that was initially formed around the magazine.
