Print beats TV in advertising ROI stakes:
The publisher's AdValue study, which was collated from an analysis of sales and media data based on both consumer panels and econometrics, found that advertising in magazines led to an 8% average increase in spend per consumer household.
According to the study, carried out by market research firm Nielsen, magazines give advertisers a better rate of ROI on ad spend than TV. IPC's portfolio of print titles alone reaches nearly two-thirds of UK women and 42% of men (almost 26 million adults); while its websites reach over 20 million users every month.
