The Economist Unbundles Tablet From Print
Time Inc. gives its print subscribers access
to tablet and smartphone apps under a strategy it calls "All Access"
-- designed in part to shore up print. But it gave up on an attempt to use that
more robust package to underpin a price hike at Sports Illustrated from $39 to
$48. Rival publishers such as Hearst and Conde Nast, meanwhile, have resolutely
sold app subscriptions separately, figuring they're leaving money on the table
otherwise.
Now an important independent magazine is
leaving the "All Access" camp: The Economist last month stopped
bundling app access with all new print subscriptions, charging more to
newcomers who want both and introducing a print option that comes without apps.