Out-of-home
advertising revenues grew 4.4% to over $1.5 billion in the third quarter, up
from around $1.4 billion in the same period of 2011, according to the Outdoor
Advertising Association of America. Overall, the media and advertising category
increased 6% in the third quarter compared to 2011. The period also saw ample
political ad spending, with the government, politics, and organizations segment
up 14% compared to the same period in 2011.