RDA Revenues Drop by $82 Million in Q3:
The Reader’s Digest Association, Inc. had a rough third quarter, at least according to its financial results released Tuesday—revenue decreased $82.3 million to $230.1 million, a decline of 26.3 percent from the same period in 2011.
The results show that there was some improvement, with the losses narrowing by $2.8 million on a normalized basis. The revenue declines, the company says, were primarily due to a lower active customer base on books and home entertainment products, and a reduction in promotional investment across Europe and Asia, among other things.
