Tuesday, November 20, 2012
2012 Ad Growth Projection at 5.9%
http://www.mediapost.com/publications/article/187629/2012-finale-for-us-ad-biz-59-rise.html#axzz2CmlYAVUd
A Wall Street firm has increased its growth projection for the overall U.S. ad business for 2012, bumping it up from 4.9% to 5.9%. Big drivers include local TV stations and cable outlets, which drew huge revenues from political campaigns.
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