I believe in magazines.
In fact, I will go so far as to
say, I believe in PRINT magazines.
So much so, that in the
past two weeks I have launched a new one, and bought another.
It’s quite simple, really –
both were well considered, well researched, business decisions.
In launching Technology
Decisions into the print wasteland of IT media, we are definitely swimming
upstream. However, recent research across our tech, engineering and
science audiences showed us that print magazines are still a preferred
delivery platform for their business-to-business information (over 50%).
