Holiday Shoppers to Use Varied Sources

Holiday Shoppers to Rely On Blend of Sources This Season: Consumers are expected to rely on a blend of offline and digital information sources as they look for holiday gift ideas and sales this year. Two-thirds (67%) of consumers surveyed expect to find out about sales, research gift ideas and read reviews this holiday season through online, social media and mobile, while 60% say they will rely on radio, television and newspapers for this information. Nearly as many (57%) expect to learn about products this holiday season via recommendations from friends and family while 34% point to catalogs as their source of planning this holiday season.