Are Online Ads Less Effective Than TV and Print Ads?:
Written by Howard Fenton
Reading a study by Adobe stating that 50% of consumers say that online banner ads do not work and only 3% prefer online ads on social media sites was surprising. Most said that they found online ads “annoying” and “distracting.” The study entitled “Click Here: The State of Online Advertising” suggests that the current thinking about the effectiveness of online ads and social media is exaggerated.
