ABC Rebrands as Alliance for Audited Media:
In another sign of how the shifting media landscape is changing the way companies operate within it, the Audit Bureau of Circulations has announced it's rebranding to a less print-focused name of Alliance for Audited Media. The new identity is representative of a number of initiatives the auditing firm has been rolling out that address the multiplatform content and audience realities publishers are working with, most notably its Consolidated Media Report, which allows publishers to verify their cross-platform metrics.
