Q3 Magazine Ad Pages Down 8%
2012 is shaping up to be another lousy year for
consumer magazines, at least as far as print advertising is concerned.
According to the latest quarterly tally from the Publishers Information Bureau,
total ad pages fell 8% to 36,059 in the third quarter of this year. That
follows similar declines in the first and second quarters of the year; in the
first nine months of 2012, ad pages are down 8.6% to 110,843.
