http://www.mediapost.com/publications/article/185474/global-ad-dollars-up-tv-leads-internet-rises.html
Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars.
For the second quarter, Nielsen’s Global AdView Pulse says Internet advertising rose 7.2%; radio gained 6.6%; outdoor was up 4.7%; and TV added on 3.1%. TV holds the biggest share of advertising dollars globally at 61%. Overall, global advertising growth is up 2.7% for the second quarter.
Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars.
For the second quarter, Nielsen’s Global AdView Pulse says Internet advertising rose 7.2%; radio gained 6.6%; outdoor was up 4.7%; and TV added on 3.1%. TV holds the biggest share of advertising dollars globally at 61%. Overall, global advertising growth is up 2.7% for the second quarter.
