http://www.mediapost.com/publications/article/185898/forbes-launches-new-tagline-brand-campaign.html
Forbes is launching a
new brand advertising campaign this month -- its first in five years.
The
print and online campaign will feature mini-profiles of entrepreneurs recently
featured on Forbes covers who “exemplify what it takes to be truly
successful today.” The campaign also introduces a new positioning tagline for
the 95-year-old publication -- “Change The World” -- that will appear across
Forbes’ print and digital properties.
