The evolution
of the internet doesn’t kill off these channels… it makes us look at them
differently because they are used differently by consumers.
We are
releasing our third annual content marketing study next week. Among the
findings, the usage of EVERY channel is flat or up. After years of seeing the
usage of print magazines on the downside, we saw no change year-over-year.
2. Its focus on customer retention:
3. There are no audience development costs:
4. What’s old is new again:
5. Customers still need to know what questions to ask
6. Print still excites people
7. Print lets people unplug
