Disney today
announced a new Paper Sourcing and Use Policy, establishing guidelines for
paper used in Disney's day-to-day business operations as well as its consumer
products and packaging. The policy - effective immediately - continues Disney's
commitment to responsible forest practices and conservation, and will be
implemented in two phases. The first phase will focus on paper sourced directly
by Disney or on behalf of Disney for use in Disney-branded products and
packaging, and the second will address paper sourced by the Company's
independent licensees.
The policy aims
to:
Minimize
the consumption of paperEliminate paper products containing irresponsibly harvested fiber, such as fiber from High Conservation Value Areas
Maximize recycled content and fiber sourced from Forest Stewardship Council-certified forestry operations
Rainforest
Action Network commends Disney’s paper sourcing policy:
"Rainforests
are more valuable left standing than being pulped for paper," said Rebecca
Tarbotton, theExecutive Director of Rainforest Action Network, which worked
with Disney on the policy. "Disney is adding its voice to the growing
chorus of companies demonstrating that there's no need to sacrifice endangered
forests in Indonesia or elsewhere for the paper we use every day.
