eMarketer, in
collaboration with Starcom MediaVest Group (SMG), today released its annual
Global Media Intelligence report on media trends in major markets worldwide,
for brands to use as they plan advertising budgets and strategy for 2013.
According to
the report, China is set to become the world’s second-largest advertising
market in 2013, and the second-largest digital advertising market the following
year, behind the US. As a result, Asia-Pacific is expected to surpass North
America in total ad spending in 2014, thanks to extraordinary growth rates in
internet and mobile internet usage, as well as rapid growth in digital
advertising spending.
The nation will add $18 trillion in household wealth by 2017, taking its total to $38 trillion, according to the bank’s global wealth report today. That would surpass Japan’s $35 trillion, and be less than half of the U.S.’s $89 trillion.