Tuesday, September 11, 2012

"Texas Monthly" Redesigned


Three years after Evan Smith stepped down as editor-in-chief, Texas Monthly is introducing a redesign that calls attention to its resilience since then -- a product of some careful stepping and carefully stewarded advantages.
The redesign comes as the magazine seems to be performing better than many others. Texas Monthly's newsstand sales edged up 1.5% in the first half, a period when industrywide newsstand sales fell 9.6%, according to the Audit Bureau of Circulations. Ad pages through the September issue increased 4.9% over the period a year earlier, while monthlies on the whole saw ad pages decline 4.9%, according to the Media Industry Newsletter.