Printed inserts market grows despite impact of NOTW closure:
Saturday supplements carried the largest amount of inserts in Q4 2011 (359m), just over a third of the total 1bn across daily papers and weekend newspapers and supplements for the period, according to the Direct Marketing Association (DMA) Inserts Council report, published on 11 September.
Sunday newspapers showed the biggest growth in the second half of 2011 when they grew by 108% in Q3 compared to same period in the previous year (18.2m to 37.8m).
