Magazine Publishers & The iPad: An Unrequited Love:
Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011 when they made a brief appearance within the industry’s pages, with the latest iPad campaign in magazines appearing from May-July 2011. During that time there were 21 ad pages placed strategically among 21 MPA monthly magazines, all with the same creative.
Why would they? Magazine publishers have been doting over the product and Apple not only with each other at industry events, or to media journalists like this reporter, but they have, essentially, been running ads for them.
