http://www.crainsnewyork.com/article/20120923/MEDIA_ENTERTAINMENT/309239995
To its groaning shelf of National Magazine Awards and bulging portfolio of
stories extolling its business success, New
York magazine can add one more credit: It's having its best year in
a decade.
Both profits and revenue are the highest they've been since financier Bruce
Wasserstein bought the barely profitable publication in late 2003 for $55
million and lured Adam Moss from The New
York Times to become editor in chief. That move was among several
that would make New York what
it is now: a growth property at a time when much of the rest of the industry is
struggling to hold its ground.
Observers also praise New York's
owners for their willingness to invest for the long term and a nimble business
team that's equally adept at selling print and digital advertising.
In addition, the magazine and website have racked up more National Magazine
Awards since Mr. Moss' 2004 arrival than any other title during the same
period.
