"Advertising
mail is a critically important part of the economic engine that funds USPS
services," USPS spokeswoman Darlene S. Casey said in an email. "The
postage paid on letters, checks and bills (First Class Mail) is no longer
enough by itself to fund the universal mail service Americans enjoy
today."
The
83.5 billion coupons, catalogues and credit card offers that advertisers sent
through standard mail brought in $17 billion in revenues for the Postal Service
in 2010.