Why Do Luxury Retailers Use Direct Mail? It works!:
Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just the direct mail you receive. I have to assume that there is a level of quality that is expected to capture attention and interest, and Luxury Brands get that because they attempt to know their customers and prospects as we all do. So at surface level, these marketing materials are saying – you are WORTH this.
