You've Got Mail: Campaigns Still Rely on Snail Mail: In the coming weeks, candidates will bombard your mailboxes with ads. It may seem old-fashioned, but the consultants who devise direct-mail campaigns have become sophisticated about knowing whom to reach and what to say.
"It's almost because of the changing media landscape that direct mail remains relevant," says Anil Mammen, who runs a small direct-mail shop in Washington, D.C.
"Direct mail is one of the few mediums left where you can go reach a voter and convince your voter to consume your information, without them having to choose to do it," says Mammen.
