New
York Magazine launched a fashion site this week called The Cut. What’s
interesting is that the publication is using the site as a pilot of sorts to
join the now-trendy responsive design movement.
Responsive
design is when content layout is formatted on the fly across multiple devices —
desktop, tablet, phone. The advantage of a responsive design approach, which
isn’t the same as adaptive design (different story), is a publisher can design
once rather than go platform by platform. Publishers like the Boston Globe and
Say Media have gone whole hog into responsive design. New York isn’t ready to
commit that much, but it’s the direction it expects to go.
