With Redesign, Glamour Ditches Fashion Title Sameness: In the summer of 2011, Glamour’s editor-in-chief Cindi Leive was having trouble at a newsstand in downtown New York City.
“I could not find Glamour to save my life,” she says..That shows the homogeneity out there. It was time to mix it up.”
Magazine covers are constantly analyzed by publishers, and Condé Nast’s Glamour seems to have created a winning formula, just in the nick of time. While overall retail sales for the magazine were down about 7 percent for the first half, it was actually up 5 percent starting with the redesign's March-issue debut.
