Magazine circulation figures for the first half of 2012 confirmed the anticipated growth of digital subscriptions — up more than 70 percent — despite continued erosion in newsstand sales.Celebrity titles and some women’s magazines were particularly hard hit on the newsstand. On balance, total paid and verified circulation was basically flat, down 0.1 percent in the first six months from the same period a year ago, according to the Audit Bureau of Circulations.But single-copy sales — where publishers reap a nice profit — tumbled 9.6 percent, suggesting readers are still pinching pennies when it comes to impulse purchases.
Thursday, August 9, 2012
More On ABC Findings
http://www.nypost.com/p/news/business/newsstand_nightmare_4FjeKmvC5r23M06npVV1MI#ixzz22xY01XdO
Magazine circulation figures for the first half of 2012 confirmed the anticipated growth of digital subscriptions — up more than 70 percent — despite continued erosion in newsstand sales.Celebrity titles and some women’s magazines were particularly hard hit on the newsstand. On balance, total paid and verified circulation was basically flat, down 0.1 percent in the first six months from the same period a year ago, according to the Audit Bureau of Circulations.But single-copy sales — where publishers reap a nice profit — tumbled 9.6 percent, suggesting readers are still pinching pennies when it comes to impulse purchases.
Magazine circulation figures for the first half of 2012 confirmed the anticipated growth of digital subscriptions — up more than 70 percent — despite continued erosion in newsstand sales.Celebrity titles and some women’s magazines were particularly hard hit on the newsstand. On balance, total paid and verified circulation was basically flat, down 0.1 percent in the first six months from the same period a year ago, according to the Audit Bureau of Circulations.But single-copy sales — where publishers reap a nice profit — tumbled 9.6 percent, suggesting readers are still pinching pennies when it comes to impulse purchases.
