XO Group Inc., a digital media and technology company with sites that include The Knot, The Next, The Bump and WeddingChannel, has announced two key appointments. Rob Fassino will re-join XOGroup as executive vice president, product development, following a six-year hiatus from the company he co-founded. And Meredith National Media Group executive VP/chief digital officer (since June 2011) Liz Schimel will join XO's board of directors. The addition of Shimel to the board hints at the possibility of Meredith Corp.'s interest in acquiring XO’s popular wedding, pregnancy, décor, and fashion sites—which intersect with many of Meredith’s established target markets and reach a young demographic.
Thursday, August 9, 2012
Meredith's Liz Schimel Joins XO Group Board
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XO Group Inc., a digital media and technology company with sites that include The Knot, The Next, The Bump and WeddingChannel, has announced two key appointments. Rob Fassino will re-join XOGroup as executive vice president, product development, following a six-year hiatus from the company he co-founded. And Meredith National Media Group executive VP/chief digital officer (since June 2011) Liz Schimel will join XO's board of directors. The addition of Shimel to the board hints at the possibility of Meredith Corp.'s interest in acquiring XO’s popular wedding, pregnancy, décor, and fashion sites—which intersect with many of Meredith’s established target markets and reach a young demographic.
XO Group Inc., a digital media and technology company with sites that include The Knot, The Next, The Bump and WeddingChannel, has announced two key appointments. Rob Fassino will re-join XOGroup as executive vice president, product development, following a six-year hiatus from the company he co-founded. And Meredith National Media Group executive VP/chief digital officer (since June 2011) Liz Schimel will join XO's board of directors. The addition of Shimel to the board hints at the possibility of Meredith Corp.'s interest in acquiring XO’s popular wedding, pregnancy, décor, and fashion sites—which intersect with many of Meredith’s established target markets and reach a young demographic.
