Thursday, August 2, 2012
Global Spending Forecast; Up 7.4% in 2012
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20120802/ADVERTISING13/308029998/emarketer-global-ad-spending-will-grow-7-4-this-year&template=printart
Global ad spending will reach an estimated $542.3 billion this year, up 7.4% over last year, according to a forecast from eMarketer Inc.
The U.S. leads in global ad spending, with an expected increase of 6.7% this year, to $169.5 billion.
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