A new, more detailed publisher’s statement is
coming from the Audit Bureau of Circulations, including expanded reporting of
digital metrics, but it will debut a little later than originally promised,
allowing the ABC board to gather more input from publishers, advertisers and ad
agencies, per the organization.
The board also agreed to defer requiring larger magazines to report issue-by-issue data via ABC’s Rapid Report tool until the new digital reporting requirements are approved.
The board also agreed to defer requiring larger magazines to report issue-by-issue data via ABC’s Rapid Report tool until the new digital reporting requirements are approved.
