Global Ad Spend Improving; Online Sees Greatest Rise: Nielsen finds global spending on advertising is on the rise thanks to a lift in consumer confidence and brands "looking to reconnect." Global Internet ad spend outpaces other media with double-digit growth.
Magazines saw a minor decline compared to last year, but newspapers grew 3.1% globally. In Latin America and Asia Pacific, both media grew—7.6% and 10.3%, respectively in Latin America, and 3.6% and 5.4%, respectively in Asia Pacific. North America saw nominal declines in print ad spend (-2.1% and -5.0% respectively).
