The global market for print, and printed
packaging, was valued at $791 billion in 2011 and is forecasted to be worth
$845 billion by 2016 according to Smithers Pira...As print buyers become ever more
creative with integrated promotional campaigns, providers of printed media must
broaden their horizons to retain market share.
Printed media still plays a vital role in communication with customers in B2B and B2C markets, but today’s print buyers are looking for far more than this from their solution providers.
Printed media still plays a vital role in communication with customers in B2B and B2C markets, but today’s print buyers are looking for far more than this from their solution providers.