Wednesday, June 13, 2012

Ad Revenue to Increase 5.9% CAGR to $229B in 2016


According to PwC's annual Global Entertainment and Media Outlook 2012-2016 - an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content - released today, the industry is approaching the 'end of the digital beginning' with digital now embedded in business-as-usual and moving to the heart of many E&M companies.