Ad Revenue to Increase 5.9% CAGR to $229B in 2016
According to PwC's annual Global Entertainment and Media Outlook
2012-2016 - an in-depth five-year outlook for global consumer spending
and advertising revenues directly related to entertainment and media
content - released today, the industry is approaching the 'end of the
digital beginning' with digital now embedded in business-as-usual and
moving to the heart of many E&M companies.