Wednesday, October 2, 2013

Hearst, AOL Partner on Subscription Service

http://www.foliomag.com/2013/publishers-aol-partner-subscription-service#.Ukx8MiSYyKw
Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. 
The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software, and include annual subscriptions to seven magazines like National Geographic, Maxim and Cosmo (Hearst is the biggest contributor right now with four titles offered). Bundles include four items and run $15 to $30 a month.