After flat Q1 spending, ad spending in
measured U.S. media rose 3.5% in Q2 vs. Q2 2012, reports Kantar Media. However,
last year’s Q2 spending was depressed by marketers reserving budgets for the
Summer Olympics, and Q2 2013 got an extra lift from more NBA playoff games.
Without those factors, spending in Q2 2013 would have been down by a full
percentage point. Consumer magazines’ Q2 ad dollars rose 1.9% based on their
rate card prices, but their number of ad pages fell 2.1%, according to Kantar.
