Time Inc. Unveils Time Engage
Time Inc. is hoping to woo advertisers back to print with a new ad-targeting service, Time Engage -- which draws on a variety of reader data, including online, to deliver ads more efficiently, according to Ad Age. In some cases the service combines third-party data on print, Web, and mobile readership with advertisers’ own proprietary information to identify likely prospects through demographic and behavioral models. Advertisers must commit to a substantial (but as-yet-unstated) amount of ad spending with Time Inc. before the service becomes available. Conde Nast Invests in Vestiaire
Conde Nast’s appetite for e-commerce holdings is undiminished, judging by yet another investment in another e-commerce platform. Conde is leading a $20 million round of funding in Vestiaire Collective, an online emporium that enables fashionistas to buy and sell pre-owned luxury items. Domino Returns As Quarterly
Domino the modish shelter title targeting young women that was shut down by Conde Nast in January 2009, is returning as a quarterly publication, according to Women’s Wear Daily, which first reported the news.
The revived brand will include an e-commerce site, as well as the print edition of the magazine, WWD reports, possibly produced in collaboration with existing home furnishings e-commerce site Project Décor, which may be rebranded to highlight the Domino connection. AIM Buys 3 Canadian Mags Active Interest Media has acquired three magazines -- Clean Eating, Oxygen, and MuscleMag International -- from Robert Kennedy Publishing, a Canadian publisher which entered bankruptcy in June of this year, following the death of its namesake founder in April of last year. All three titles will become part of AIM’s Healthy Living Group, which also includes titles like Vegetarian Times and Yoga Journal.
Time Inc. is hoping to woo advertisers back to print with a new ad-targeting service, Time Engage -- which draws on a variety of reader data, including online, to deliver ads more efficiently, according to Ad Age. In some cases the service combines third-party data on print, Web, and mobile readership with advertisers’ own proprietary information to identify likely prospects through demographic and behavioral models. Advertisers must commit to a substantial (but as-yet-unstated) amount of ad spending with Time Inc. before the service becomes available. Conde Nast Invests in Vestiaire
Conde Nast’s appetite for e-commerce holdings is undiminished, judging by yet another investment in another e-commerce platform. Conde is leading a $20 million round of funding in Vestiaire Collective, an online emporium that enables fashionistas to buy and sell pre-owned luxury items. Domino Returns As Quarterly
Domino the modish shelter title targeting young women that was shut down by Conde Nast in January 2009, is returning as a quarterly publication, according to Women’s Wear Daily, which first reported the news.
The revived brand will include an e-commerce site, as well as the print edition of the magazine, WWD reports, possibly produced in collaboration with existing home furnishings e-commerce site Project Décor, which may be rebranded to highlight the Domino connection. AIM Buys 3 Canadian Mags Active Interest Media has acquired three magazines -- Clean Eating, Oxygen, and MuscleMag International -- from Robert Kennedy Publishing, a Canadian publisher which entered bankruptcy in June of this year, following the death of its namesake founder in April of last year. All three titles will become part of AIM’s Healthy Living Group, which also includes titles like Vegetarian Times and Yoga Journal.
