According to the Standard Media Index estimates, U.S. media spending was down 3% in August, but it is still up 7% for the year through August. SMI research comes from media agencies including VivaKi, Mediabrands, Aegis Media and Havas Media, which represent 60% of total U.S. media agency spend.
For the month of August, digital media had the best results -- up 16%. Digital media has gained 21% in year-to-date results.
