http://ipdahome.org/newsstand/?cat=296
Blogger Peter Houston makes fun of the
latest “death of print” headline. Suggests that a better story would be:
Publishers have more opportunities to connect with their audiences than ever
before. By capitalizing on the credibility and community embedded in long
established print brands they are perfectly positioned, with unrivaled reach
and influence, to create expansive and engaging brand experiences. In which
case, suggested headlines would include: “Multiplatform publishing includes
profitable print element”; “Publisher leverages print brand into online
success”; and “Shock, horror, print is still not dead.”
