http://adage.com/article/media/hearst-s-dr-oz-magazine-takes-shape-good-life/244435/
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The
Good Life," according to two people familiar with the matter. The title
will likely also include the celebrity physician's name, though it's unclear
precisely how that will be presented. A Hearst spokeswoman declined to comment.
Hearst, the publisher of Esquire and Cosmopolitan,
plans to announce the magazine's name on Oct. 15 as part of an event
it's calling a magazine upfront, a reference to the TV industry's annual
presentations to ad buyers and negotiations for ad inventory. Two pilot issues
of the Dr. Oz venture are due starting early next year, the company has said.
